Privacy policy
Last updated: September 10, 2026
Overview
TAIA Jewellery respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how NG GROUP LLC, trading as TAIA Jewellery (“TAIA Jewellery,” “TAIA,” “we,” “us,” or “our”) collects, uses, stores, shares and protects personal information when you visit our website, create an account, make a purchase, contact us or otherwise interact with our website and related services (the “Services”).
Our online store is powered by Shopify, which provides the ecommerce infrastructure that enables us to offer our products and Services.
By using the Services, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
The personal information we collect depends on how you interact with TAIA Jewellery.
Contact Information
We may collect:
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
Order and Transaction Information
We may collect information relating to your purchases, including:
- Products purchased
- Order number
- Purchase history
- Order value
- Shipping and delivery information
- Returns and refunds
- Promotional offers or discounts used
Payment Information
Payments are processed through Shopify and/or third-party payment providers.
Depending on the payment method used, those providers may collect information such as:
- Credit or debit card information
- Billing information
- Payment authorization information
- Transaction identifiers
TAIA Jewellery generally does not directly receive or store complete payment card numbers.
Account Information
If you create or use a customer account, we may collect:
- Account login information
- Account preferences
- Order history
- Saved information associated with your account
Customer Service Information
If you contact us, we may collect information you provide in connection with your request, including:
- Emails and messages
- Order-related questions
- Return or refund requests
- Shipping claims
- Product concerns
- Photos or videos submitted in connection with damaged, defective or incorrect items
- Other customer service communications
Website, Device and Usage Information
When you interact with our website, we and our service providers may automatically collect information such as:
- IP address
- Browser type
- Device type
- Operating system
- Referring website
- Pages viewed
- Products viewed
- Cart activity
- Checkout activity
- Advertising interactions
- Approximate location derived from technical information
- Cookies and similar identifiers
- Information about how you interact with the Services
2. How We Collect Personal Information
We may collect personal information:
- Directly from you
- Automatically when you use our website
- From Shopify
- From payment processors
- From shipping, logistics and fulfillment providers
- From customer service providers
- From analytics providers
- From advertising and marketing platforms
- From social media platforms where permitted
- From other service providers used to operate our business
The information collected depends on the Services you use and the privacy settings available to you.
3. How We Use Personal Information
We may use personal information for the purposes described below.
Orders and Fulfillment
We may use personal information to:
- Process payments
- Confirm orders
- Prepare and fulfill purchases
- Ship products
- Provide tracking information
- Manage returns, exchanges and refunds
- Apply promotional offers
- Communicate with you about your order
Customer Support
We may use information to:
- Respond to questions
- Assist with product concerns
- Investigate shipping or delivery issues
- Review damaged, defective or incorrect item claims
- Process returns, exchanges or refund requests
- Provide other customer service
Operating and Improving the Services
We may use information to:
- Operate and maintain our website
- Improve website functionality
- Understand how customers use the Services
- Improve our products and customer experience
- Detect technical issues
- Measure website performance
- Develop or improve products, features and services
Marketing and Advertising
Where permitted by applicable law, we may use information to:
- Send promotional emails
- Announce product launches or restocks
- Share offers and promotions
- Recommend products
- Measure advertising performance
- Create advertising audiences
- Provide or support personalized or targeted advertising
You may unsubscribe from marketing emails at any time using the unsubscribe link contained in those emails.
Security and Fraud Prevention
We may use information to:
- Detect or prevent fraudulent transactions
- Prevent unauthorized activity
- Protect customers
- Protect our website and Services
- Investigate suspicious activity
- Enforce our Terms of Service
Legal and Regulatory Purposes
We may use or retain information where reasonably necessary to:
- Comply with applicable law
- Respond to lawful requests
- Maintain tax, accounting and business records
- Establish, exercise or defend legal claims
- Protect our legal rights
4. Cookies and Similar Technologies
TAIA Jewellery, Shopify and our service providers may use cookies, pixels, tags, local storage and similar technologies.
These technologies may be used to:
- Operate essential website functions
- Maintain your shopping cart
- Remember preferences
- Understand website traffic
- Analyze customer behaviour
- Improve website performance
- Measure marketing and advertising effectiveness
- Provide personalized advertising where permitted
- Detect fraud and security threats
Some technologies are necessary for the website to operate.
Others may be used for analytics, personalization or advertising depending on applicable law and the privacy choices available in your region.
Where consent is required, non-essential cookies and similar technologies may be controlled through the cookie or privacy controls made available on our website.
You may also control certain cookies through your browser settings. Disabling some technologies may affect website functionality.
5. Shopify
Our store is hosted and powered by Shopify.
Shopify provides the ecommerce infrastructure used to operate our online store, process transactions and provide certain features and services.
As part of providing these services, Shopify may collect and process personal information relating to your interactions with TAIA Jewellery.
Depending on the Shopify features enabled on our store, Shopify may also process information to provide fraud prevention, personalization, analytics, advertising-related or other enhanced services.
Shopify's handling of personal information is also subject to its own privacy practices.
Because Shopify operates internationally, information may be processed or stored in jurisdictions other than the country in which you reside.
6. How We Disclose Personal Information
We do not sell customer lists or personal information for money in the traditional sense.
We may disclose personal information to service providers, business partners or other parties where reasonably necessary to provide and operate the Services.
These parties may include:
- Shopify
- Payment processors
- Shipping carriers
- Logistics and fulfillment providers
- Email and marketing service providers
- Customer support providers
- Analytics providers
- Advertising platforms
- Fraud prevention and security providers
- IT and hosting providers
- Professional advisers
- Government or regulatory authorities where legally required
We may provide these parties with information reasonably necessary to perform their applicable services.
Certain advertising-related disclosures may be legally considered a “sale,” “sharing,” or use for “targeted advertising”under some U.S. state privacy laws even where no money is exchanged for the information.
Where applicable, you may have the right to opt out of those activities.
7. Advertising and Analytics
We may use third-party advertising and analytics services to understand how customers interact with TAIA Jewellery and to measure and improve our marketing.
Depending on the tools enabled on our website, advertising or analytics providers may receive information such as:
- Website visits
- Products viewed
- Cart and checkout activity
- Purchases
- Device or browser identifiers
- Cookies or similar identifiers
- Advertising interactions
This information may be used to:
- Measure advertising effectiveness
- Understand campaign performance
- Create or match advertising audiences
- Prevent repeated or irrelevant advertising
- Display personalized or targeted advertisements where permitted by law
Depending on where you live, you may have a right to opt out of certain forms of targeted advertising or data sharing.
Where available, you can exercise applicable choices through the privacy or data-sharing controls provided on our website or by contacting us.
8. Email and Marketing Communications
Where permitted by law, we may send marketing communications if you:
- Subscribe to our mailing list
- Sign up for an offer
- Provide marketing consent
- Make a purchase where applicable law permits related marketing communications
Marketing communications may include:
- Product launches
- Promotions
- Restock notifications
- Special offers
- Brand updates
- Product recommendations
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication.
Unsubscribing from marketing does not prevent us from sending transactional or service-related communications concerning:
- Orders
- Payments
- Shipping
- Returns
- Refunds
- Customer service requests
- Account or security matters
9. International Data Transfers
TAIA Jewellery and its service providers may operate in different countries.
As a result, personal information may be transferred to, stored in or processed in a jurisdiction different from your country of residence.
Privacy and data protection laws in those jurisdictions may differ from those in your home country.
Where required by applicable law, appropriate safeguards may be used in connection with international transfers of personal information.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable law.
This may include retaining information to:
- Fulfill orders
- Provide customer service
- Maintain business records
- Resolve disputes
- Prevent fraud
- Maintain tax, financial and accounting records
- Enforce agreements
- Meet legal or regulatory obligations
Retention periods may vary depending on the type of information and the reason it was collected.
When information is no longer reasonably required, it may be deleted, anonymized or otherwise securely disposed of, subject to applicable legal requirements.
11. Data Security
We use reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure.
We therefore cannot guarantee absolute security.
If you maintain a customer account, you are responsible for protecting your account credentials and for notifying us if you believe your account has been accessed without authorization.
12. Children's Privacy
Our Services are intended for a general audience and are not directed toward children below the minimum age at which they may independently consent to the processing of personal information under applicable law.
We do not knowingly collect personal information from children in circumstances prohibited by applicable law.
If you believe a child has provided personal information to us without appropriate authorization, contact:
We will review the request and take appropriate action where required.
13. Your Privacy Rights
Depending on where you live, applicable privacy laws may provide rights relating to your personal information.
These may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of certain information
- Request a copy or portability of certain information
- Restrict certain processing
- Object to certain processing
- Withdraw consent where processing relies on consent
- Opt out of certain targeted advertising
- Opt out of certain forms of sale or sharing of personal information
- Appeal certain privacy decisions where applicable
These rights are subject to applicable law and exceptions and may not apply in every circumstance.
To exercise an applicable privacy right, contact:
Where available, you may also use privacy controls or a data-sharing opt-out mechanism provided directly through our website.
We may request information reasonably necessary to verify your identity and process your request.
14. U.S. Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on your state and the circumstances, these rights may include:
- Access
- Correction
- Deletion
- Data portability
- Opting out of targeted advertising
- Opting out of certain forms of sale or sharing of personal information
- Appealing certain privacy-request decisions
TAIA Jewellery does not sell customer information for money in the traditional sense.
However, certain disclosures to advertising or technology providers may be considered “sale” or “sharing” for targeted advertising purposes under some state laws.
Where applicable, customers may exercise opt-out rights through the privacy controls available on our website or by contacting us at:
Where required by applicable law and supported by our website privacy tools, we may also recognize applicable browser-based opt-out preference signals, such as Global Privacy Control (GPC).
We will not unlawfully discriminate against you for exercising an applicable privacy right.
15. European Economic Area, United Kingdom and Switzerland
If you are located in the European Economic Area, United Kingdom or Switzerland, applicable data protection law may provide additional rights.
Depending on the circumstances, we may process personal information on one or more of the following legal bases:
- Performance of a contract
- Compliance with a legal obligation
- Legitimate interests
- Consent
Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing that occurred before withdrawal.
Depending on applicable law, you may also have rights to:
- Access your personal information
- Correct inaccurate information
- Request deletion
- Restrict processing
- Object to certain processing
- Request data portability
- Lodge a complaint with the relevant data protection authority
To exercise an applicable right, contact:
16. Privacy Choices and Targeted Advertising
Depending on your location and the privacy tools enabled for our store, TAIA Jewellery may provide a cookie banner, privacy preferences control or data-sharing opt-out page.
These tools may allow you to:
- Accept or reject certain non-essential cookies
- Change privacy preferences
- Opt out of certain targeted advertising
- Opt out of certain forms of sale or sharing of personal information
Where required by law, we will respect applicable privacy choices communicated through supported mechanisms.
Your choices may affect the amount of personalization, analytics or advertising data available to us but should not prevent essential ecommerce functions necessary to process an order.
17. Third-Party Websites
Our Services may contain links to websites, applications or services operated by third parties.
TAIA Jewellery does not control and is not responsible for the privacy, security or content practices of independent third parties.
We recommend reviewing the privacy policy of any third-party service before providing personal information.
18. Social Media
If you interact with TAIA Jewellery through a social media platform, that platform may independently collect or process information according to its own privacy practices.
Information you voluntarily make public through social media may also be visible to other users.
TAIA Jewellery is not responsible for the independent privacy practices of social media platforms.
19. Reviews and User-Generated Content
If you voluntarily submit a review, photograph, video, testimonial or other user-generated content to TAIA Jewellery, we may use that content in accordance with our Terms of Service, your permissions and applicable law.
Content intended for public display may be visible to other users.
Please avoid including personal information in publicly submitted content that you do not want displayed publicly.
Where a review or other content was provided in connection with a gifted product, incentive or other material relationship, disclosures may be required under applicable law.
20. Business Transfers
If NG GROUP LLC or TAIA Jewellery is involved in a merger, acquisition, restructuring, financing, sale of assets, transfer of ownership or similar lawful business transaction, personal information may be transferred as part of that transaction.
Any handling of personal information in connection with such a transaction will remain subject to applicable privacy law.
21. Legal Disclosures
We may disclose personal information where we reasonably believe disclosure is necessary to:
- Comply with applicable law
- Respond to a subpoena, court order or lawful government request
- Protect our legal rights
- Investigate or prevent fraud
- Protect customers or other individuals
- Protect the security and integrity of the Services
- Establish, exercise or defend legal claims
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our Services
- Our business practices
- Technologies we use
- Service providers
- Privacy requirements
- Applicable laws or regulations
The most current version will be posted on this page and the Last updated date will be revised when appropriate.
Where required by applicable law, we will provide additional notice of material changes.
23. Contact and Business Information
For questions about this Privacy Policy, our handling of personal information or an applicable privacy-right request, please contact us.
TAIA Jewellery is operated by NG GROUP LLC.
Business Mailing Address
221 Main St, STE R
Nashua, NH 03060
United States
Email
contact@taiajewellery.com
Phone
+1 (603) 864-9108
Customer Service
Monday–Friday
9:00 AM–5:00 PM Eastern Time
Website
taiajewellery.com